Refund Policy
We stand behind the quality of our work. This policy outlines the conditions under which refunds may be requested and how we handle them fairly and transparently.
Section 01
Our Commitment to You
At AdFlux Ltd, we are committed to delivering high-quality digital marketing services that create genuine value for our clients. We invest significant time, expertise, and resources from the moment a project begins — and our pricing reflects that commitment.
We understand that circumstances can change. This policy is designed to be fair to both parties: protecting clients when we fall short of our obligations, while acknowledging the real costs incurred when work has already commenced.
If you are ever dissatisfied with our work, we encourage you to contact us before submitting a refund request. In many cases, we can resolve concerns through revisions, strategy adjustments, or service credits — often a faster and more satisfying outcome for everyone.
Section 02
Refund Eligibility
Refund eligibility depends on whether work has commenced, the type of service purchased, and the reason for the request. The following outlines situations where refunds are and are not applicable.
- Payment made but work has not yet commenced
- AdFlux Ltd fails to deliver within the agreed timeline without valid reason
- Deliverables are materially different from what was agreed in writing
- AdFlux Ltd cancels the engagement due to internal reasons
- Duplicate payment made in error
- Service is cancelled within 48 hours of payment (project-based only, before kickoff)
- Work has commenced and been partially or fully delivered
- Dissatisfaction with results due to market or algorithm factors beyond our control
- Client changes their mind after work has begun
- Client fails to provide required materials or approvals
- Monthly retainer fees for work already delivered
- Third-party costs (ad spend, tools, hosting) paid on behalf of client
Section 03
Policy by Service Type
Our refund terms vary depending on the nature of the service. The table below summarizes the applicable policy for each service category.
| Service | Deposit | Before Work Starts | After Work Starts |
|---|---|---|---|
| SEO (Monthly Retainer) | Non-refundable | Pro-rated only | Non-refundable |
| SEO Audit (One-time) | Non-refundable | Full refund | Non-refundable |
| Content Marketing (Monthly) | Non-refundable | Pro-rated only | Non-refundable |
| Website Design (Project) | Non-refundable | Full refund (48hr window) | Non-refundable |
| Consulting / Strategy Sessions | — | Full refund (24hr notice) | Non-refundable |
| Duplicate / Erroneous Payment | Full refund upon verification | ||
3.1 Monthly Retainer Services (SEO & Content Marketing)
Monthly retainer fees cover a full calendar month of dedicated work, planning, and resource allocation. Because resources are committed at the start of each billing cycle, retainer fees are non-refundable once the billing period has commenced.
If a Client wishes to cancel a retainer, they must provide at least 30 days' written notice before the next billing date. No fees will be charged for periods after the confirmed cancellation date.
3.2 Project-Based Services (Website Design & SEO Audit)
A 50% deposit is required to secure a project slot and begin work. This deposit is non-refundable once the project kickoff meeting has taken place or files/access have been exchanged.
The remaining 50% balance is due upon completion, before final files are delivered. If the Client cancels a project after commencement, the deposit is forfeited and any additional work completed beyond the deposit value will be invoiced at the pro-rated project rate.
3.3 Consulting & Strategy Sessions
Consultation sessions (calls, workshops, strategy reviews) may be cancelled or rescheduled with a minimum of 24 hours' notice for a full refund or credit. Cancellations within 24 hours of the scheduled session are non-refundable, as the time has been reserved exclusively for the Client.
Section 04
Non-Refundable Items
The following are explicitly non-refundable under all circumstances:
- Third-party advertising spend — Any budget allocated to Google Ads, Meta Ads, or other paid platforms managed on the Client's behalf. These funds are transmitted directly to the platforms and are governed by their own refund policies.
- Third-party tool subscriptions — Costs for SEO tools, analytics platforms, stock imagery, or software licenses purchased on behalf of the Client.
- Domain and hosting fees — Costs for domain registration, web hosting, SSL certificates, or other infrastructure purchased for the Client.
- Rush or expedited service fees — Additional charges for fast-tracked delivery timelines are non-refundable regardless of outcome.
- Strategy and planning fees — Time invested in discovery calls, audits, strategy development, and project planning prior to delivery of any tangible output.
- Completed and approved deliverables — Any content, designs, reports, or other outputs that have been delivered and approved (verbally or in writing) by the Client.
AdFlux Ltd is not responsible for refunding costs incurred by third-party platforms. If a paid advertising campaign underperforms, that is governed by the platform's own policies — not AdFlux Ltd's. We will always work with you to optimize campaigns within the budget provided.
Section 05
How to Request a Refund
To submit a refund request, please follow the process below. Requests submitted outside this process may experience delays.
Refund requests must be submitted within 14 calendar days of the date of the issue or disputed charge. Requests submitted after this period may not be considered, except in cases of duplicate payment or technical error.
Section 06
Refund Processing
Once a refund has been approved, the following processing timelines apply depending on the original payment method:
| Payment Method | Processing Time | Notes |
|---|---|---|
| Credit / Debit Card | 5–10 business days | Timeline may vary by issuing bank |
| Bank Transfer (Wire) | 3–7 business days | International transfers may take longer |
| PayPal | 3–5 business days | Returned to original PayPal account |
| Stripe | 5–10 business days | Per Stripe's refund processing policy |
| Service Credit | Immediate upon approval | Applied to next invoice or future service |
All refunds will be issued in the same currency and to the same payment method used for the original transaction, unless otherwise agreed in writing. AdFlux Ltd is not responsible for any currency conversion fees or losses incurred during the refund process.
If the original payment method is no longer valid (e.g., card expired, account closed), the Client must notify us and provide an alternative. This may extend the refund timeline. AdFlux Ltd cannot issue refunds to a different person or entity than the original payer.
Section 07
Disputes & Chargebacks
We strongly encourage clients to contact us directly before initiating a chargeback or payment dispute with their bank or card provider. Most concerns can be resolved quickly and amicably through direct communication.
7.1 Chargeback Policy
If a Client initiates a chargeback without first engaging AdFlux Ltd's refund process, AdFlux Ltd reserves the right to:
- Dispute the chargeback by submitting evidence of services rendered, communications, and approved deliverables to the payment processor;
- Immediately suspend all active services and withhold delivery of any pending work;
- Pursue recovery of the disputed amount plus any chargeback fees incurred (typically USD $15–$25 per dispute) through legal means if necessary;
- Terminate the Client relationship permanently.
7.2 Fraudulent Disputes
Filing a fraudulent or bad-faith chargeback for services that were properly delivered constitutes a breach of our Terms & Conditions. AdFlux Ltd will take all necessary steps — including legal action — to recover losses resulting from fraudulent disputes.
Please contact us at support@adfluxltd.com before filing a dispute with your bank. We respond within 2 business days and are committed to finding a fair resolution.
Section 08
Alternatives to Refunds
In situations where a full refund is not applicable but the Client has a legitimate concern, AdFlux Ltd may offer the following alternatives at our discretion:
- Revision rounds: Additional rounds of revisions at no charge to bring deliverables to the agreed standard;
- Service credit: A credit applied to your account for use against future invoices — often processed faster than a cash refund;
- Strategy consultation: A complimentary strategy session to reassess direction, address concerns, and improve outcomes;
- Extended service period: An additional week or month of service at no charge to compensate for delays or underdelivery;
- Partial credit on cancellation: A goodwill credit for the unused portion of a retainer where cancellation occurs mid-cycle, assessed on a case-by-case basis.
We genuinely want every client to feel they received excellent value. If something isn't working, reach out — we will always try to make it right before a refund becomes necessary.
Section 09
Policy Changes
AdFlux Ltd reserves the right to update or amend this Refund Policy at any time. Changes will be communicated via email and posted on our website. The version of this policy in effect at the time of your payment governs that specific transaction.
We encourage you to review this policy periodically. Continued use of our services after a policy update constitutes your acceptance of the revised terms.
Section 10
Contact Us
If you have any questions about this Refund Policy, or if you would like to discuss a concern before submitting a formal request, our team is here to help. We aim to respond to all inquiries within 2 business days.
Please reach out to us at support@adfluxltd.com with as much detail as possible so we can assist you promptly and effectively.
Need Help With a Refund?
Contact our support team before raising a dispute. We review every request fairly and respond within 2 business days — most issues can be resolved without a formal claim.